Robert Scoble interviews Lisa Padilla about NamePlace

If you’d like to learn more about NamePlace, you can watch this informative video with Robert Scoble.

We now have over 80 cities on board with millions of dollars in sponsorship inventory. This includes everything from playgrounds to baseball and skate parks, from city festivals and other events to community programs for low income children or road safety. Our sponsorships also help install safe lighting in neighborhoods that need themcould use some extra help (like, all of them.) Sponsorships and naming rights alike, are available on NamePlace. Naming rights begin at a duration of 5-years and some opportunities, like a city bridge (shown below) in New Orleans will hold a name for the life of the asset, aka forever. Naming rights might be for a corporate sponsor, a famous Jazz musician, a sports hall of famer or other individual. NamePlace aims to help communities by improving the places, programs and events we all love.

City Park Bridge New Orleans

Let me know if you’d like more information:

A Look at the Philanthropy Landscape


Who Are the Emerging Voices in Philanthropy?

A great article from Jessica Bearman and Sarah Deming, Bearman Consulting

For many funders, the idea that philanthropy is changing holds no surprise. Family philanthropy, corporate philanthropy, and community philanthropy already reflect changing demographics as younger donors join family boards; women and people of color lead philanthropic organizations; and donors of all types direct their personal wealth toward public good. To paraphrase cartoonist Walt Kelly’s Pogo: We have met the new philanthropist, and she is us.

At the same time, emerging voices in philanthropy still struggle to be heard. Existing grantmakers and established donors can seize the opportunity to amplify their impact by learning from these new giving styles, motivations, and passions.

All types of people from all walks of life have given generously throughout time—but, for many, an affiliation with mainstream philanthropy is a new development. Who are today’s nontraditional philanthropists, and what makes them different?

Today’s Philanthropists

Increasingly, women, younger donors, and diverse racial and ethnic groups are claiming their spots at the table as significant givers, drawing on longstanding traditions and forging new ones. At the same time, philanthropy is no longer just for the affluent; people at all levels of wealth are pooling their resources to achieve more impact with their giving.

Says Kelly Brown, director of D5, a 5-year effort to bring new voices to the philanthropic table, “An important part of philanthropy’s efforts to advance diversity, equity, and inclusion is to recognize the diversity within philanthropy itself. From peers and colleagues who are major donors to our shared causes to small giving circles in communities around the country, learning from and embracing the many ways all communities give can only strengthen our shared commitment to advancing the common good.”

Women’s Influence Is Growing

Women have always been influential philanthropists, both on their own and as part of a couple or family. Because women commonly outlive their husbands—women over 65 are three times more likely to be widowed than men of the same age, according to the U.S. Census Bureau—they often are left with ultimate control of family money. As women achieve greater professional and earning parity with men, their power as individual philanthropists also increases.

“Women behave differently from men in their philanthropic giving,” says Debra Mensch, director of the Women’s Philanthropy Institute. “We cannot assume that what works for men will be applicable to women.”

  • Women focus on particular issues. Studies find that gifts from male/female couples are more likely to support education, health, and religious organizations when the wife is responsible for the decision.
  • Women give more—nearly twice as much—when they give independently from their husbands. They are more likely to give larger amounts to fewer organizations.
  • Women volunteer in greater numbers than men, and they give to organizations with which they have engaged directly.
  • Women give relationally. Women are often drawn to giving structures such as giving circles or other forms of collective giving that allow them to give collaboratively.

Next Generation Donors Have Much to Give

Over the next few decades, The Wall Street Journal estimates that $30 trillion will pass into millennial hands, making these donors (born between 1980 and 1996) a mighty philanthropic force. Although they may not be wealthy now, they are establishing giving habits that will shape the future of U.S. giving.

  • Giving comes naturally. In 2013, according to The 2014 Millennial Impact Report, 83% of millennials gave a financial gift to a philanthropic cause. Millennials are steeped in the Internet and transact much of their business online, including giving.
  • Millennials are eager to see their contributions achieve tangible results. They favor socially conscious, globally minded charities and are concerned with civil rights, responsible business practices, and environmental protection.
  • Millennials have expanded the definition of what it means to be engaged with an organization or a cause. In addition to time, talent, and treasure, they also contribute voice—advocating and educating about causes—and network—capitalizing on personal and professional connections to create change. Like older donors, millennials are more likely to give—and give more—when they are connected to an organization.
  • Millennials use varied strategies, assets, information, and tools to achieve impact. According to 21/64, an initiative focused on next generation donors, “If making an impact requires taking risks on start-up organizations, boundary-blurring hybrids, or nontraditional vehicles, they are prepared to take those risks. If it requires impact investing, microloans, or collaborative giving circles alongside institutional grantmaking, they are ready for that—even excited.”

Communities of Color Give Back—and Forward

Communities of color have intensified their giving in recent years. According to Cultures of Giving, a report by the W.K. Kellogg Foundation, 63% of Latino households now make charitable donations. Nearly two-thirds of African American households donate to organizations and causes, to the tune of $11 billion each year, giving away a 25% greater share of their income annually than white donors. Asian American households also give away a larger percentage of their income per year than whites.

  • African Americans give more of their discretionary income to charity than any other racial or ethnic group. Women are at the heart of that giving, both in money and time.
  • A new wave of affluent Asian Americans has been exploring institutional philanthropy, a concept that runs counter to the traditional Asian practice of giving directly to family members or local groups or businesses. “Not one Asian language has a word for ‘philanthropy’ in the way that it’s practiced in the United States,” says Peggy Saika, executive director of Asian Americans/Pacific Islanders in Philanthropy. “We’re trying to build not just the practice of philanthropy in different communities but also the consciousness of it.”
  • Many Latino donors contribute to the communities they have left, greatly enhancing community resources in their hometowns. For example, organized “hometown associations” send more than $9.3 billion each year to support schools, health facilities, and community infrastructure in Mexico.
  • Although Native Americans have the highest poverty rates in the United States (25.7%), they have great potential for philanthropic giving and a long tradition of it, which is only now being recognized. Over the past 20 years, many Native American communities have been forming partnerships with other Native communities and non-Native organizations to achieve self-sufficiency and leverage human and financial capital.

Everyday Givers Have Extraordinary Impact

Most U.S. charitable giving comes from individuals—nearly 72% of all U.S. giving, or more than $241 billion in 2013. Many are everyday givers who give in modest sums by responding to requests, volunteering, writing checks, or clicking “Donate Now.” In 2013 alone, Kickstarter donors pledged $480 million, or three times the budget of the National Endowment for the Arts.

Meanwhile, giving circles and other shared giving vehicles are also growing exponentially, engaging donors in learning and giving journeys. Giving circles were originally seen as appealing particularly to women because they are social and collaborative. They are now recognized as a powerful form of philanthropy for any community of donors, and have grown in popularity within communities of color and other identity-based groups.


  • As you look for collaborators in your funding efforts, how might you appeal to diverse philanthropists?
  • As you consider adding new members to your board and leadership, how can you bring new voices and perspectives to your work?
  • How can you take full advantage of the perspectives and passions of individuals already affiliated with your giving?
  • How might you mentor—and learn from—younger philanthropists?
  • Are there ways to seed the growth of new philanthropy, philanthropy education, or community support for emerging donors in your region?

Keep in mind: The brief snapshots here touch only the tip of the iceberg in understanding and appreciating the rich and varied motivations, strategies, passions, and concerns of these diverse donors.

NamePlace, Marketplace for Municipal Naming Rights and Sponsorships

NamePlace’s new marketplace for municipal naming rights and sponsorships, above.

Yesterday, Tom Foremski wrote about NamePlace — our new marketplace that launched this week, aimed at helping municipalities bring in funds for the city by way of naming rights and sponsorships. From this year’s Quantcast Report “The State of Ad Viewability”:

“In 2012, 1.8 trillion display ads were paid for, but not seen.”

And it’s worse this year. As I mentioned and Tom highlighted in his article:

“Most customers are within a mile or so of their location, so why pay Google, thousands of miles away, or pay for expensive advertising billboards, when you can buy naming rights and be seen to be involved in your community, on a consistent and long-term basis. And the money goes to the city and not to billboard owners or Google shareholders.”

The variety of sponsorship types, primarily offline, is something we help cities, initially and parks and rec departments realize. Some of the obvious long tail opportunities are baseball diamonds, soccer fields and swim centers, these type of community opportunities attract families in a very positive social environment. Many businesses want to be involved in corporate social responsibility programs but don’t know how to proceed. So we also selectively bundle sponsorship opportunities into larger campaigns, driven by timing, region or other relationships, creating attractive and easy ways for advertisers to buy.

You’ll be hearing more about NamePlace in the upcoming weeks and months. Our beta is live and we are bringing cities online as we speak. If your city or organization would like to get involved, please visit and leave your contact information or contact me directly lisa at nameplace dot com.

Advertisers can also contact us at sales at nameplace dot com.

Welcome to town, NamePlace.


Five Reasons Out-of-home Advertising is Gaining Momentum

Out-of-home advertising is projected to grow in 2014 and in the years beyond, thanks to advances in flat screen technology and digital displays. New devices are spurring the creation of eye-catching ads in public areas, causing marketers to adjust their ad campaigns and marketing strategies. In particular, there are five reasons why out-of-home advertising is gaining momentum.

High-quality Video Screens

Video screens that are durable, thin and display high-quality images are changing the way consumers view information. Digital devices can replace banners, posters and other print media that once dominated out-of-home advertising. Many of these digital devices have audio features, adding another dimension to ad campaigns that can capture consumers’ attention. Also, high-quality video screens can be used to feature multiple ads, making them more versatile than print ads.

Interactive Advertising Features

Print ads rarely have any type of interactive features, but digital devices can have touchscreen options to gain consumers’ attention and generate leads. For instance, a drawing to win a prize can be added to a digital device, allowing consumers to use touchscreen features to enter their information. Other interactive features such as games, which can be projected to wide audiences, also help in grabbing consumers’ attention.

Lower Advertising Costs

Since digital devices can display any number of ads, they cut down on the cost of advertising. Print ads are typically good for one campaign only. Posters and billboard signs have to be taken down and re-printed if there are changes to ads or prices. Digital devices don’t have to be taken down, remounted or re-designed. Instead, their programing has to be changed slightly in order to display new images, ads or promotions. This can save advertisers a lot of money over the long run.

Higher Market Penetration

Given the population density of most major U.S. cities and other major metropolitan areas around the world, out-of-home advertising has the power to reach large numbers of people. This helps advertisers penetrate their target markets, by displaying ads in the high-traffic areas that their customers frequent. For instance, ads for luggage or travel-related products displayed in busy airports have the power to capture the attention of passersby interested in new luggage or travel gear.

Captive Audiences

Even though digital devices are revolutionizing out-of-home advertising, traditional print ads and banners are still proving effective in areas with captive audiences. For instance, fans at ballparks are likely to see banners on outfield walls and in stadium hallways. Captive audiences are a prime target for out-of-home adverting, because marketers have a wide audience to promote their products, services and brand image to.

As the out-of-home advertising industry continues to evolve, consumers will see new types of ads in waiting rooms, train stations, airports and other public areas.  Given the foot traffic in public areas, ads in these places have the potential to capture customers’ attention and generate leads for future sales.


(1)    The Economist: Out-of-home advertising — Billboard boom
(2)    Forbes: Out Of Home Ads Still Growing
(3)    The Wall Street Journal: Clear Channel Outdoor Showcases Power of Integrated Out-Of-Home and Mobile Advertising at Cannes Lions 2014
(4)    The Irish Times: Boom in out-of-home advertising as banks increase their spend by 200%