NamePlace, Marketplace for Municipal Naming Rights and Sponsorships

NamePlace.com

NamePlace’s new marketplace for municipal naming rights and sponsorships, above.

Yesterday, Tom Foremski wrote about NamePlace — our new marketplace that launched this week, aimed at helping municipalities bring in funds for the city by way of naming rights and sponsorships. From this year’s Quantcast Report “The State of Ad Viewability”:

“In 2012, 1.8 trillion display ads were paid for, but not seen.”

And it’s worse this year. As I mentioned and Tom highlighted in his article:

“Most customers are within a mile or so of their location, so why pay Google, thousands of miles away, or pay for expensive advertising billboards, when you can buy naming rights and be seen to be involved in your community, on a consistent and long-term basis. And the money goes to the city and not to billboard owners or Google shareholders.”

The variety of sponsorship types, primarily offline, is something we help cities, initially and parks and rec departments realize. Some of the obvious long tail opportunities are baseball diamonds, soccer fields and swim centers, these type of community opportunities attract families in a very positive social environment. Many businesses want to be involved in corporate social responsibility programs but don’t know how to proceed. So we also selectively bundle sponsorship opportunities into larger campaigns, driven by timing, region or other relationships, creating attractive and easy ways for advertisers to buy.

You’ll be hearing more about NamePlace in the upcoming weeks and months. Our beta is live and we are bringing cities online as we speak. If your city or organization would like to get involved, please visit NamePlace.com and leave your contact information or contact me directly lisa at nameplace dot com.

Advertisers can also contact us at sales at nameplace dot com.

Welcome to town, NamePlace.

 

Five Reasons Out-of-home Advertising is Gaining Momentum

Out-of-home advertising is projected to grow in 2014 and in the years beyond, thanks to advances in flat screen technology and digital displays. New devices are spurring the creation of eye-catching ads in public areas, causing marketers to adjust their ad campaigns and marketing strategies. In particular, there are five reasons why out-of-home advertising is gaining momentum.

High-quality Video Screens

Video screens that are durable, thin and display high-quality images are changing the way consumers view information. Digital devices can replace banners, posters and other print media that once dominated out-of-home advertising. Many of these digital devices have audio features, adding another dimension to ad campaigns that can capture consumers’ attention. Also, high-quality video screens can be used to feature multiple ads, making them more versatile than print ads.

Interactive Advertising Features

Print ads rarely have any type of interactive features, but digital devices can have touchscreen options to gain consumers’ attention and generate leads. For instance, a drawing to win a prize can be added to a digital device, allowing consumers to use touchscreen features to enter their information. Other interactive features such as games, which can be projected to wide audiences, also help in grabbing consumers’ attention.

Lower Advertising Costs

Since digital devices can display any number of ads, they cut down on the cost of advertising. Print ads are typically good for one campaign only. Posters and billboard signs have to be taken down and re-printed if there are changes to ads or prices. Digital devices don’t have to be taken down, remounted or re-designed. Instead, their programing has to be changed slightly in order to display new images, ads or promotions. This can save advertisers a lot of money over the long run.

Higher Market Penetration

Given the population density of most major U.S. cities and other major metropolitan areas around the world, out-of-home advertising has the power to reach large numbers of people. This helps advertisers penetrate their target markets, by displaying ads in the high-traffic areas that their customers frequent. For instance, ads for luggage or travel-related products displayed in busy airports have the power to capture the attention of passersby interested in new luggage or travel gear.

Captive Audiences

Even though digital devices are revolutionizing out-of-home advertising, traditional print ads and banners are still proving effective in areas with captive audiences. For instance, fans at ballparks are likely to see banners on outfield walls and in stadium hallways. Captive audiences are a prime target for out-of-home adverting, because marketers have a wide audience to promote their products, services and brand image to.

As the out-of-home advertising industry continues to evolve, consumers will see new types of ads in waiting rooms, train stations, airports and other public areas.  Given the foot traffic in public areas, ads in these places have the potential to capture customers’ attention and generate leads for future sales.

Resources:

(1)    The Economist: Out-of-home advertising — Billboard boom
(2)    Forbes: Out Of Home Ads Still Growing
(3)    The Wall Street Journal: Clear Channel Outdoor Showcases Power of Integrated Out-Of-Home and Mobile Advertising at Cannes Lions 2014
(4)    The Irish Times: Boom in out-of-home advertising as banks increase their spend by 200%

Lisa Padilla on Get Nerdy With It by Jennifer Ruggiero

Get Nerdy With ItI did a 2-hour podcast with Jennifer Ruggiero and have a 30-minute clip for you here.

Jennifer is more the friendly voice of Get Nerdy With It but has worked almost exclusively for Sprint since 1998 (respect!). She has a great deal of telecommunications knowledge and a thirst for new and better technologies. She is a regular on Brad Techwebcast, an Australian tech podcast and will soon be joining Lisacast for an in-depth interview.

This clip covers our love of smart phones and habits with them, privacy versus transparency and capital threats, Musicians Guild, a music startup Fred Davis is working with, along with David Brooks, ex-Salesforce AppExchange king (more respect!), and NamePlace, my new startup launching later this year.

Who Listens to Lisacast

Lisacast listeners

You’re in great company. These are current demographic statistics about Lisacast listeners.

Married 96%
Single 4%

Male 67%
Female 33%

Median Income $50,000 – $74,999 40%

Age 35 to 49 63%

Caucasian 80%
African American 15%
Hispanic 4.5%

Sales and Marketing 19%
Entrepreneurs 15%
Senior managers 12%
Consultants 9%
Journalists 8%
Authors/writers 7.50%
Web developers 7.30%

A few of my most influential followers: Om Malik, Kara Swisher, Veronica Belmont, Google, iJustine, Michael Arrington, David Pogue, Whole Foods, Tony Robbins, Dooce, Arianna Huffington, Rachel Maddow, Starbucks Coffee, Anderson Cooper, George Stephanopoulos, Steven Johnson, Cory Doctorow, Facebook, Nicholas Kristof, Ana Marie Cox, Jenna Wortham, Ann Curry, Adventure Girl, Amy Jo Martin, Southwest, David Allen, Larry King, Dr. Drew, Brandon Mendelson, American Express, Yahoo, Amazon.com, Ford, Intel, Dell, Outlet, Microsoft, Cisco Systems, Home Depot, American Airlines, PepsiCo, Apple, Coca-Cola, Smithsonian, Nordstrom, Amnesty International, AT&T, McDonald’s, Nike, CBOE, Room to Read, World Wildlife Fund, Refugee Agency, Lowe’s, Greenpeace, Staples, MoveOn.org, The Vatican

Would you like to recommend a guest for Lisacast?

Would you like to listen to previous shows?

I Got Nerdy With It (“It” Being Jennifer Ruggerio)

2 hours. That’s a record. Not for continuous nerd talk, but for a recorded version that stretched from North Carolina, to Texas, to here in California. Listen below if you dare. Share if you care.

Get Nerdy With It

Thank you, Jennifer. Hope to have you on Lisacast soon!