Five Reasons Out-of-home Advertising is Gaining Momentum

Out-of-home advertising is projected to grow in 2014 and in the years beyond, thanks to advances in flat screen technology and digital displays. New devices are spurring the creation of eye-catching ads in public areas, causing marketers to adjust their ad campaigns and marketing strategies. In particular, there are five reasons why out-of-home advertising is gaining momentum.

High-quality Video Screens

Video screens that are durable, thin and display high-quality images are changing the way consumers view information. Digital devices can replace banners, posters and other print media that once dominated out-of-home advertising. Many of these digital devices have audio features, adding another dimension to ad campaigns that can capture consumers’ attention. Also, high-quality video screens can be used to feature multiple ads, making them more versatile than print ads.

Interactive Advertising Features

Print ads rarely have any type of interactive features, but digital devices can have touchscreen options to gain consumers’ attention and generate leads. For instance, a drawing to win a prize can be added to a digital device, allowing consumers to use touchscreen features to enter their information. Other interactive features such as games, which can be projected to wide audiences, also help in grabbing consumers’ attention.

Lower Advertising Costs

Since digital devices can display any number of ads, they cut down on the cost of advertising. Print ads are typically good for one campaign only. Posters and billboard signs have to be taken down and re-printed if there are changes to ads or prices. Digital devices don’t have to be taken down, remounted or re-designed. Instead, their programing has to be changed slightly in order to display new images, ads or promotions. This can save advertisers a lot of money over the long run.

Higher Market Penetration

Given the population density of most major U.S. cities and other major metropolitan areas around the world, out-of-home advertising has the power to reach large numbers of people. This helps advertisers penetrate their target markets, by displaying ads in the high-traffic areas that their customers frequent. For instance, ads for luggage or travel-related products displayed in busy airports have the power to capture the attention of passersby interested in new luggage or travel gear.

Captive Audiences

Even though digital devices are revolutionizing out-of-home advertising, traditional print ads and banners are still proving effective in areas with captive audiences. For instance, fans at ballparks are likely to see banners on outfield walls and in stadium hallways. Captive audiences are a prime target for out-of-home adverting, because marketers have a wide audience to promote their products, services and brand image to.

As the out-of-home advertising industry continues to evolve, consumers will see new types of ads in waiting rooms, train stations, airports and other public areas.  Given the foot traffic in public areas, ads in these places have the potential to capture customers’ attention and generate leads for future sales.

Resources:

(1)    The Economist: Out-of-home advertising — Billboard boom
(2)    Forbes: Out Of Home Ads Still Growing
(3)    The Wall Street Journal: Clear Channel Outdoor Showcases Power of Integrated Out-Of-Home and Mobile Advertising at Cannes Lions 2014
(4)    The Irish Times: Boom in out-of-home advertising as banks increase their spend by 200%

Lisa Padilla on Get Nerdy With It by Jennifer Ruggiero

Get Nerdy With ItI did a 2-hour podcast with Jennifer Ruggiero and have a 30-minute clip for you here.

Jennifer is more the friendly voice of Get Nerdy With It but has worked almost exclusively for Sprint since 1998 (respect!). She has a great deal of telecommunications knowledge and a thirst for new and better technologies. She is a regular on Brad Techwebcast, an Australian tech podcast and will soon be joining Lisacast for an in-depth interview.

This clip covers our love of smart phones and habits with them, privacy versus transparency and capital threats, Musicians Guild, a music startup Fred Davis is working with, along with David Brooks, ex-Salesforce AppExchange king (more respect!), and NamePlace, my new startup launching later this year.

Who Listens to Lisacast

Lisacast listeners

You’re in great company. These are current demographic statistics about Lisacast listeners.

Married 96%
Single 4%

Male 67%
Female 33%

Median Income $50,000 – $74,999 40%

Age 35 to 49 63%

Caucasian 80%
African American 15%
Hispanic 4.5%

Sales and Marketing 19%
Entrepreneurs 15%
Senior managers 12%
Consultants 9%
Journalists 8%
Authors/writers 7.50%
Web developers 7.30%

A few of my most influential followers: Om Malik, Kara Swisher, Veronica Belmont, Google, iJustine, Michael Arrington, David Pogue, Whole Foods, Tony Robbins, Dooce, Arianna Huffington, Rachel Maddow, Starbucks Coffee, Anderson Cooper, George Stephanopoulos, Steven Johnson, Cory Doctorow, Facebook, Nicholas Kristof, Ana Marie Cox, Jenna Wortham, Ann Curry, Adventure Girl, Amy Jo Martin, Southwest, David Allen, Larry King, Dr. Drew, Brandon Mendelson, American Express, Yahoo, Amazon.com, Ford, Intel, Dell, Outlet, Microsoft, Cisco Systems, Home Depot, American Airlines, PepsiCo, Apple, Coca-Cola, Smithsonian, Nordstrom, Amnesty International, AT&T, McDonald’s, Nike, CBOE, Room to Read, World Wildlife Fund, Refugee Agency, Lowe’s, Greenpeace, Staples, MoveOn.org, The Vatican

Would you like to recommend a guest for Lisacast?

Would you like to listen to previous shows?

I Got Nerdy With It (“It” Being Jennifer Ruggerio)

2 hours. That’s a record. Not for continuous nerd talk, but for a recorded version that stretched from North Carolina, to Texas, to here in California. Listen below if you dare. Share if you care.

Get Nerdy With It

Thank you, Jennifer. Hope to have you on Lisacast soon!

RIP Fred Wolf, Pioneer of Mountain Biking

Growing up in Marin County, CA in the 1970s was something magical. I’ve yet to visit a more open, tolerant and self-aware area than the SF Bay, Marin sitting immediately to it’s north across the Golden Gate Bridge. The 70s were a time of protest, of women’s liberation, sexual revolutions, an ‘open’ culture not unlike the Renaissance…oh, and heavy drug experimentation. Times and places like this breed the new things that fit the societal temperature of the day.

As a young girl, I lived in Sausalito, San Rafael, San Anselmo, Mill Valley and several other little towns, including Fairfax, the birthplace of mountain biking.  Life was much different then. People were different. Ideas and movements meant something. And some amazing things were created. I went to the high-school where the term “420” was coined. That should help set some perspective.

My mother was a straight A student, a good Lutheran choir girl, and class president of her high school in Sacramento. Escaping her structured youth, she fell for the bad boy that was my dad, partying, wild child.

mom-meets-dad Mom and Dad, 1969

My dad, and many of his friends, raced motorcycles at that time around Marin. I remember how proud my dad was when I received my first (and last!) muffler burn on my leg from a Harley ride. Through his motorcycle friends, my dad came to know a man named Fred Wolf.

Fred Wold, mountain biking pioneer, RIP

Fred Wolf, 1977

Fred (far left, below) was one of the pioneers of mountain biking back in the day.

Fred Wolf, far left

Repack, 1976

The idea of racing a bicycle downhill in the dirt was an new concept and is a hobby and international sport thanks to those early pioneers. Repack started it all. Repack was an off-road race downhill on bikes called klunkers. That was likely the 2-wheel equivalent of a demolition derby vehicle.

“A strange bicycling event called “Repack” changed my life, starting in 1976, when the first downhill off-road race took place on a road a few people called “Repack” road, just outside Fairfax, California. I promoted clandestine races there starting in 1976 and ending in 1984, the beginning of what has become a world-wide sport of downhill mountain bike racing.” ~ Charlie Kelly’s website

“THE MOUNTAIN BIKE Hall of Fame…[moved] to the rustic Marin town where a handful of young off-road cycling pioneers gave birth to the now international sport in the 1970s, barreling down Mount Tamalpais on fat tire paperboy bikes they called “klunkers.” ~ Marin IJ

Clunker

“Clunker”, circa 1977

My dad and Fred stayed friends for 40+ years. Lately when I visit my dad (also named Fred) at his home in Novato, Fred Wolf would be by, visiting my dad. They would shoot the breeze and enjoy the Marin weather, sitting below the very mountains it all started. Sadly, in April this year, Fred Wolf passed away from a rare form of cancer.

“Fred Wolf Passed away on April 28, 2014 at home among family after a battle with cancer. He was 68. Fred was one of the key players of the early mountain biking scene in Marin. He took up fat-tire-bike riding in 1973. At well over 6 feet and 200 pounds, he served in a useful research and development capacity: his muscled frame could quickly ferret out bike parts unworthy for what would later become known as a mountain bike. Charlie Kelly and Fred Wolf discovered the Repack course. When Repack racing began in 1976, Fred ferried racers to Azalea Hill in his truck. He brought fun to any ride, whether he was flying down a new hill or keying out a new wildflower. Fred received recognition for his contribution to the sport and was inducted into the Mountain Bike Hall of Fame in 1992. Fred was born in 1945 and lived in Mill Valley. He graduated from Tamalpais High School before moving to Fairfax and starting his family. His size and strength served him well as arborist, piano, mover, and recreational gardener. After retirement he was able to travel and live near family in Magalia, Portland, and Novato.” ~ also Marin IJ

RIP Fred Wolf. You changed so many lives and gave us new thrills. Thank you for being a good friend to my dad, I know he’ll miss you.