The Search Engine Optimization Honeymoon

Posted on June 2, 2011 by lisapadilla

The SEO Honeymoon

Search engine optimization techniques are no more industry secrets. Web sites, and even blogs, use keywords to enjoy higher search rankings. The term ‘SEO honeymoon’ was coined to emphasize a specific phase during a web site life cycle when SEO strategies bear maximum results. Basic understanding of SEO techniques can earn you an exciting honeymoon period, in terms of user traffic and search engine ranking.

How to Enjoy Your Honeymoon With Search Engine Optimization?

The duration of your honeymoon with search engine optimization depends entirely on the quality of content and user experience. However, adhering to the basic SEO fundamentals will also help in achieving better search ranking and extend this happy period in time.

Here are some simple tips to enjoy your official honeymoon with search engine optimization:

Spend time on keyword research. Select the most relevant keyword as per your specific business requirements.
Optimize your web page title tags with the most relevant keyword.
Use Meta description tags.
Include a Site Map in the website to help search engines with indexing the pages on your site.
Generate high quality content and semantically display the content on every web page.
Use ‘Alt text’ for all images and videos. Accessibility is important for those who don’t or can’t view your images.
Focus on inbound and outbound external links.

To measure the effectiveness of your SEO strategies, include a keyword and user traffic analysis tool in your website. Such a tool will help you in understanding which keywords are paying off and which webpages are attracting greater traffic.

When Will Your Search Engine Optimization Honeymoon End?

According to experts, search engine optimization period ends soon for most of the websites. After achieving good search rankings for the initial months, you may start feeling that your SEO efforts are not paying off. Does this mean your SEO honeymoon is over?

Since SEO fundamentals are employed by most websites, search rankings are bound to differ over a period of time. However, by developing a long-term SEO strategy, it is possible to extend the duration of SEO honeymoon period. Such a strategy should focus extensively on inbound external linking and social media integration. Capitalizing on these two areas is certainly a daunting task. Hire an SEO expert to guide you through these troubled waters.

Save Face, careful what you fan

Posted on February 25, 2010 by lisapadilla

This afternoon I received a message from a Facebook friend (not a ‘real’ friend, I’ve never met this person.) It was an invite to become a fan of a Facebook page for Target (or a Target affiliate.) I’m not against fanning, but some fan pages on Facebook are misleading and in fact, can quickly and easily damage your reputation with the social network you’ve built up.

Here is the invite, it sounds pretty good, right?

This is the invte I received from a friend on Facebook

The invite generated by Facebook.

Of course it does. I can’t leave Target without spending over $80.00, so this would come in handy for me. I am the target demographic. Mother, with little time need an all-in-one stop, bargain shopping consumer. So far, so good. Clicking through, with faith, I see deeper.

Most fan pages are a simple click, but this has a "Step 1"

Step 1 is shown...

I am trusting. Too trusting. I click the button that says “Become a Fan”, thinking already about how I will be spending the $500.00. Then, ….the gotcha!

They made me a fan, and gave me nothing in return

Now the stipulation is revealed. “IMPORTANT: If you do not invite all of your friends you may not be eligible.” With several hundred friends (I respect) on Facebook, I would be weary of sending them this invite. How horrible to have them feel the same feeling I just did, and associate that feeling with my name, my company, my brand, my product and so on. Clicking Step 1 made me a fan, so I will have to go unfan the page now.

Careful what you click. As far as I’m concerned, whoever started that Fan page owes me $80.00 for my help in pointing out poor business practices surrounding them.

Careful what you click.

Micro-spamming backlash

Posted on September 25, 2009 by lisapadilla

I’m pretty open about accepting friends on Facebook (unless your avatar is Marilyn Manson-esque…just kinda freaks me out.) But, as everyone is complaining these days, junk mail has made it into the real-time web. Generic product-driven replies when adding Twitter friends, “Become a fan of this page” suggestions, as if the value of micromedia wasn’t already under attack.

Could someone please provide a short, concise example of how Twitter is useful to anyone other than teenagers and uber-bloggers? I fail to see how this is even remotely useful to the rest of the world. — TechCrunchIT

My policy if I don’t know someone but they want to be my friend on Facebook? I send them a message first which asks them NOT to spam me. Most people say, sure I won’t. Some tell me they have automatic announcements, so they would remove me if I would like. Candace Breen did this, who has a great radio show for women. I asked her to remove me though, because I can take only so much feminism. I overdosed on it growing up in Marin County. In anycase, she politely removed me. Not true for everyone. Today, I inadvertently offended someone with my method.

I said:

I will add you as a friend, but
Between [name deleted] and You

Do NOT spam me with page fans or game invites, etc.

Thanks,
Lisa

and she replied:

[name withheld] September 25 at 11:22am Report
Hello Lisa,
I’m not into spamming nor time for games, I leave games to the kids,
I have a team of professional people with many talents that bring some sort of value to the table and leave it up to others if they want to network togather or ask questions of others about what they do or if it can help them in their journey.

You have offended me with your statement I don’t need a fb friend that bad or need the negativity in my circle.

I will be blocking you from the team and I would want you to block my name from your list as well.

Have A Fantastic Weekend.

Thanks,
[name deleted]

Ouch. Sigh. Well, what do you think? How do I expand my network without offending someone?