Selected Lisacast Shows

I’m rebroadcasting a few shows, in case you missed some of the better ones:

Lisacast with Guest Vipul Vyas of Skewz.com
Lisacast with Guest Jeff Robbins of Lullabot
Lisacast with Guest Juan Carlos Soto
Lisacast with Guest Marla the FlyLady
Lisacast with Guest Marcien Jenckes, Voxant
Lisacast with Guest Michael Leach
Lisacast with Guest Jon Hammond
Lisacast with Guest Alan Levy, BlogTalkRadio
Lisacast with Guest Steve Gal of ProQuo.com
Lisacast with Guest Daphne Kwon
Lisacast with Guest Liad Agmon of Delver
Lisacast with Guest Gina Bianchini, CEO of Ning.com
Lisacast with Guest John Battelle
Lisacast with Guest Don Pierce of Micoy
Lisacast with Guest Elad Yoran of KoolSpan
Lisacast with Guest Jeff Crigler, Voxant CEO
Lisacast with Guests from NY to South Korea
Lisacast with Guest K. Daniel Glover of Aircongress.com
Lisacast with Guest Noam Lemelshtrich-Latar
Lisacast with Guest Thomas Frostberg, Editor-in-Chief and Co-Founder of Rapidus
Lisacast with Guest Sean Wise of WiseMentorCaptial
Lisacast with Guest Rafe Needleman of Webware
Lisacast with Guest Rafael Martinez Alequin
Lisacast with Guest Lee Dryburgh, eComm
Lisacast with Guest Thomas J. Buckholtz, PhD
Lisacast with Guests Claire Ulrich (Le Monde) and Thierry Bezier
Lisacast Interview: Dr. Wong
Lisacast Interview: Dr. Wang, Georgia Tech
Lisacast Interview: David Fox
Lisacast Interview: Dr. Julian Vincent, University of Bath

Lisacast interviews

Do you have a suggestion for a guest on Lisacast? Email me.

Online Advertising Privacy Regulation: In It To Spin It!

AdAge is talking about the release of the free privacy online icon to smaller companies, not just the license of them to large companies. The icon allows users to opt-out of behavioral targeting. Here’s what the icon looks like:

Free Privacy Online Icon

Open or Closed

It’s not black and white but if it were, there would be ‘open’ people, and there would be ‘closed’ people with regard to behavior online.

Open: Yes, pay attention to my behavior so I don’t receive irrelevant ads. Oooh, horseback riding just a couple of miles away!
Closed: I do not want you to track anything I do online. And, stop sending me stupid ads! (?)

Open: Remember me. I’m terrible at remembering passwords and I sign up for a lot of stuff because I love the Internet.
Closed: Do not save or cookie any information of mine. Hey why do I have to fill out this form again! (?)

Open: Online privacy controls are fine, but allow me to hand the keys over to the Digital Advertising Alliance or FTC. Innocent until proven guilty. I have little to hide.
Closed: I demand online privacy controls, um I have no idea how to use them exactly, what does this lever do? (?)

My point is, smart people are making legislation in 2012 to give you closed people options, for your protection. But, you are wearing swimming earplugs to the fire hydrant party, it’s underkill.

You know how when a police car rides up behind you arbitrarily, though you are doing nothing wrong, he’s like a yellow jacket flying around your picnic sandwich, your heart rate increases, and you wish he’d leave? On the other hand, when the neighbors are fighting in the middle of the night and it sounds like are going to kill each other, when you see those red and blue flashing lights you feel safe and happy they are there?

That’s my policy. The government has every right (and responsibility) to protect you. You, as well, should have every right to opt out of that. Me? My policy is be careful with my money, and separate my spam from my important email, but other than that, I fall hard into the ‘open’ category. Here is a Klout.com list you can follow of others I find ‘open’ on Twitter:

My “open” list on Klout.

(…and by the way, I’m open to suggestions to that list. Because I’m open. You get it.)

Either way, as usual, expect growth in online ad spending in the upcoming years:

Online Ad Spending Forecast

Because as web sites, blogs, magazines, promotions and more expand online, so does the advertising landscape:

Online Ad Channels

The biggest activity (behavior) we take part in online (beside perhaps the one-handed 30-second rewind ~ meow!) is search. Here is where you’ll see most of the digital advertising:

Market Share by Search Engine

I Hate Shopping

An estimated that 30% of online digital ads ($28.5 billion) in the U.S. use behavioral tracking, says AdAge. I want my advertisers to know me, what I like, and how I act. Maybe I’m lacking the old-fashioned gene that makes people drive to a store and walk around looking on the racks and shelves for supplies. It just feels a bit Little House on the Prairie to me.

Online recommendations (live or culled), stylists and catalogs with fun interactivity and social sharing sounds better. Webvan is gone but did you notice Safeway has taken it back up?

Social Circulation

Lisacast.com begins publishing a webzine on Paper.li

How To Create a Webzine by Compiling Your Twitter and Facebook Worlds

This is an excellent way. This site is really intuitive, very easy. You can pick a few keywords or tags and publish the content each day (or twice a day, or weekly). Readers can view the information is a relatively well formatted zine style. Click on mine to check it out. If you subscribe, you’ll follow updates from me plus, all of the people I follow. Paper.li creates it for you automatically.

Focused Content

NewEnergy.PRO DailyI put this together in less than 10 minutes and I’m sure you can do it too. I hadn’t seen the site before. My focus for this site was an experiment for  “new energy”, and related aspects: like “#windpower”. If you view it, you’ll notice, #windpower is now a menu item. Click through to read content tagged wind power. Easy to read, huh? This is a nice way to further open your social imprint.

This is an easy add on for any newspaper site, but it also serves the interests of a citizen journalist who simply want to tie Twitter and Facebook together in a nice tidy webzine. Webzines were popular in the 80′s  90′s. Well, the 80′s 90′s are back.

[*I am corrected by a loyal Twitter friend, webzines were really more in the 1990's.... and I agree. In 1994, I took a Basic programming class in high school, but the course was limited to programming principles. In retrospect this was probably a big reason I ended up in a profession marketing technology. A couple of years later I was learning Pascal from a local community college (making up for high school science credits). As proof of the web's embryonic state, the course was available via television but I thought that was pretty cool, and much preferred to sitting next to the distractions of being in class.

Last night on the news, I saw a piece on computer-based distance learning programs. They were highlighting a family home schooling their 3 children. I have also seen these programs, especially for math, being used in public and private schools. Teachers have to be excited about this, because it places some of the responsibility back on the student and parent where it should be. Parents must be excited because they have a window into what and how the student is really learning.]