NamePlace, Marketplace for Municipal Naming Rights and Sponsorships

NamePlace’s new marketplace for municipal naming rights and sponsorships, above.

Yesterday, Tom Foremski wrote about NamePlace — our new marketplace that launched this week, aimed at helping municipalities bring in funds for the city by way of naming rights and sponsorships. From this year’s Quantcast Report “The State of Ad Viewability”:

“In 2012, 1.8 trillion display ads were paid for, but not seen.”

And it’s worse this year. As I mentioned and Tom highlighted in his article:

“Most customers are within a mile or so of their location, so why pay Google, thousands of miles away, or pay for expensive advertising billboards, when you can buy naming rights and be seen to be involved in your community, on a consistent and long-term basis. And the money goes to the city and not to billboard owners or Google shareholders.”

The variety of sponsorship types, primarily offline, is something we help cities, initially and parks and rec departments realize. Some of the obvious long tail opportunities are baseball diamonds, soccer fields and swim centers, these type of community opportunities attract families in a very positive social environment. Many businesses want to be involved in corporate social responsibility programs but don’t know how to proceed. So we also selectively bundle sponsorship opportunities into larger campaigns, driven by timing, region or other relationships, creating attractive and easy ways for advertisers to buy.

You’ll be hearing more about NamePlace in the upcoming weeks and months. Our beta is live and we are bringing cities online as we speak. If your city or organization would like to get involved, please visit and leave your contact information or contact me directly lisa at nameplace dot com.

Advertisers can also contact us at sales at nameplace dot com.

Welcome to town, NamePlace.


Lisa Padilla on Get Nerdy With It by Jennifer Ruggiero

Get Nerdy With ItI did a 2-hour podcast with Jennifer Ruggiero and have a 30-minute clip for you here.

Jennifer is more the friendly voice of Get Nerdy With It but has worked almost exclusively for Sprint since 1998 (respect!). She has a great deal of telecommunications knowledge and a thirst for new and better technologies. She is a regular on Brad Techwebcast, an Australian tech podcast and will soon be joining Lisacast for an in-depth interview.

This clip covers our love of smart phones and habits with them, privacy versus transparency and capital threats, Musicians Guild, a music startup Fred Davis is working with, along with David Brooks, ex-Salesforce AppExchange king (more respect!), and NamePlace, my new startup launching later this year.

Who Listens to Lisacast

Lisacast listeners

You’re in great company. These are current demographic statistics about Lisacast listeners.

Married 96%
Single 4%

Male 67%
Female 33%

Median Income $50,000 – $74,999 40%

Age 35 to 49 63%

Caucasian 80%
African American 15%
Hispanic 4.5%

Sales and Marketing 19%
Entrepreneurs 15%
Senior managers 12%
Consultants 9%
Journalists 8%
Authors/writers 7.50%
Web developers 7.30%

A few of my most influential followers: Om Malik, Kara Swisher, Veronica Belmont, Google, iJustine, Michael Arrington, David Pogue, Whole Foods, Tony Robbins, Dooce, Arianna Huffington, Rachel Maddow, Starbucks Coffee, Anderson Cooper, George Stephanopoulos, Steven Johnson, Cory Doctorow, Facebook, Nicholas Kristof, Ana Marie Cox, Jenna Wortham, Ann Curry, Adventure Girl, Amy Jo Martin, Southwest, David Allen, Larry King, Dr. Drew, Brandon Mendelson, American Express, Yahoo,, Ford, Intel, Dell, Outlet, Microsoft, Cisco Systems, Home Depot, American Airlines, PepsiCo, Apple, Coca-Cola, Smithsonian, Nordstrom, Amnesty International, AT&T, McDonald’s, Nike, CBOE, Room to Read, World Wildlife Fund, Refugee Agency, Lowe’s, Greenpeace, Staples,, The Vatican

Would you like to recommend a guest for Lisacast?

Would you like to listen to previous shows?

I Got Nerdy With It (“It” Being Jennifer Ruggerio)

2 hours. That’s a record. Not for continuous nerd talk, but for a recorded version that stretched from North Carolina, to Texas, to here in California. Listen below if you dare. Share if you care.

Get Nerdy With It

Thank you, Jennifer. Hope to have you on Lisacast soon!

RIP Fred Wolf, Pioneer of Mountain Biking

Growing up in Marin County, CA in the 1970s was something magical. I’ve yet to visit a more open, tolerant and self-aware area than the SF Bay, Marin sitting immediately to it’s north across the Golden Gate Bridge. The 70s were a time of protest, of women’s liberation, sexual revolutions, an ‘open’ culture not unlike the Renaissance…oh, and heavy drug experimentation. Times and places like this breed the new things that fit the societal temperature of the day.

As a young girl, I lived in Sausalito, San Rafael, San Anselmo, Mill Valley and several other little towns, including Fairfax, the birthplace of mountain biking.  Life was much different then. People were different. Ideas and movements meant something. And some amazing things were created. I went to the high-school where the term “420” was coined. That should help set some perspective.

My mother was a straight A student, a good Lutheran choir girl, and class president of her high school in Sacramento. Escaping her structured youth, she fell for the bad boy that was my dad, partying, wild child.

mom-meets-dad Mom and Dad, 1969

My dad, and many of his friends, raced motorcycles at that time around Marin. I remember how proud my dad was when I received my first (and last!) muffler burn on my leg from a Harley ride. Through his motorcycle friends, my dad came to know a man named Fred Wolf.

Fred Wold, mountain biking pioneer, RIP

Fred Wolf, 1977

Fred (far left, below) was one of the pioneers of mountain biking back in the day.

Fred Wolf, far left

Repack, 1976

The idea of racing a bicycle downhill in the dirt was an new concept and is a hobby and international sport thanks to those early pioneers. Repack started it all. Repack was an off-road race downhill on bikes called klunkers. That was likely the 2-wheel equivalent of a demolition derby vehicle.

“A strange bicycling event called “Repack” changed my life, starting in 1976, when the first downhill off-road race took place on a road a few people called “Repack” road, just outside Fairfax, California. I promoted clandestine races there starting in 1976 and ending in 1984, the beginning of what has become a world-wide sport of downhill mountain bike racing.” ~ Charlie Kelly’s website

“THE MOUNTAIN BIKE Hall of Fame…[moved] to the rustic Marin town where a handful of young off-road cycling pioneers gave birth to the now international sport in the 1970s, barreling down Mount Tamalpais on fat tire paperboy bikes they called “klunkers.” ~ Marin IJ


“Clunker”, circa 1977

My dad and Fred stayed friends for 40+ years. Lately when I visit my dad (also named Fred) at his home in Novato, Fred Wolf would be by, visiting my dad. They would shoot the breeze and enjoy the Marin weather, sitting below the very mountains it all started. Sadly, in April this year, Fred Wolf passed away from a rare form of cancer.

“Fred Wolf Passed away on April 28, 2014 at home among family after a battle with cancer. He was 68. Fred was one of the key players of the early mountain biking scene in Marin. He took up fat-tire-bike riding in 1973. At well over 6 feet and 200 pounds, he served in a useful research and development capacity: his muscled frame could quickly ferret out bike parts unworthy for what would later become known as a mountain bike. Charlie Kelly and Fred Wolf discovered the Repack course. When Repack racing began in 1976, Fred ferried racers to Azalea Hill in his truck. He brought fun to any ride, whether he was flying down a new hill or keying out a new wildflower. Fred received recognition for his contribution to the sport and was inducted into the Mountain Bike Hall of Fame in 1992. Fred was born in 1945 and lived in Mill Valley. He graduated from Tamalpais High School before moving to Fairfax and starting his family. His size and strength served him well as arborist, piano, mover, and recreational gardener. After retirement he was able to travel and live near family in Magalia, Portland, and Novato.” ~ also Marin IJ

RIP Fred Wolf. You changed so many lives and gave us new thrills. Thank you for being a good friend to my dad, I know he’ll miss you.