Lisacast
technology
How Are People Really Using LinkedIn?
How Are People Really Using LinkedIn? INFOGRAPHIC http://ht.ly/5AxCk 61% of LinkedIn users use LinkedIn as their primary social network
Online Advertising Privacy Regulation…
Online Advertising Privacy Regulation: In It To Spin It! http://ht.ly/5yjW7 about Quantcast’s free privacy online icon
Lisacast.com Daily on Paper.li – Try paper.li
Lisacast.com Daily http://ht.ly/5yjNn thank you @CNN @pitchforkmedia @exponentialedge @zeldman
Online Advertising Privacy Regulation: In It To Spin It!
AdAge is talking about the release of the free privacy online icon to smaller companies, not just the license of them to large companies. The icon allows users to opt-out of behavioral targeting. Here’s what the icon looks like:
Open or Closed
It’s not black and white but if it were, there would be ‘open’ people, and there would be ‘closed’ people with regard to behavior online.
Open: Yes, pay attention to my behavior so I don’t receive irrelevant ads. Oooh, horseback riding just a couple of miles away!
Closed: I do not want you to track anything I do online. And, stop sending me stupid ads! (?)
Open: Remember me. I’m terrible at remembering passwords and I sign up for a lot of stuff because I love the Internet.
Closed: Do not save or cookie any information of mine. Hey why do I have to fill out this form again! (?)
Open: Online privacy controls are fine, but allow me to hand the keys over to the Digital Advertising Alliance or FTC. Innocent until proven guilty. I have little to hide.
Closed: I demand online privacy controls, um I have no idea how to use them exactly, what does this lever do? (?)
My point is, smart people are making legislation in 2012 to give you closed people options, for your protection. But, you are wearing swimming earplugs to the fire hydrant party, it’s underkill.
You know how when a police car rides up behind you arbitrarily, though you are doing nothing wrong, he’s like a yellow jacket flying around your picnic sandwich, your heart rate increases, and you wish he’d leave? On the other hand, when the neighbors are fighting in the middle of the night and it sounds like are going to kill each other, when you see those red and blue flashing lights you feel safe and happy they are there?
That’s my policy. The government has every right (and responsibility) to protect you. You, as well, should have every right to opt out of that. Me? My policy is be careful with my money, and separate my spam from my important email, but other than that, I fall hard into the ‘open’ category. Here is a Klout.com list you can follow of others I find ‘open’ on Twitter:
(…and by the way, I’m open to suggestions to that list. Because I’m open. You get it.)
Either way, as usual, expect growth in online ad spending in the upcoming years:
Because as web sites, blogs, magazines, promotions and more expand online, so does the advertising landscape:
The biggest activity (behavior) we take part in online (beside perhaps the one-handed 30-second rewind ~ meow!) is search. Here is where you’ll see most of the digital advertising:
I Hate Shopping
An estimated that 30% of online digital ads ($28.5 billion) in the U.S. use behavioral tracking, says AdAge. I want my advertisers to know me, what I like, and how I act. Maybe I’m lacking the old-fashioned gene that makes people drive to a store and walk around looking on the racks and shelves for supplies. It just feels a bit Little House on the Prairie to me.
Online recommendations (live or culled), stylists and catalogs with fun interactivity and social sharing sounds better. Webvan is gone but did you notice Safeway has taken it back up?
Microsoft, Baidu to Expand Web-Search…
Microsoft, Baidu to Expand Web-Search Partnership in China “Google has lost market share to Baidu in China” Bloomberg http://ht.ly/5xinu
Lisacast.com Daily – Interesting news in…
Lisacast.com Daily – Interesting news in tech today! http://ht.ly/5wpN6 thank you @partnerup @mchammer @thenextweb @nprnews and @aparanjape
Ready to Spend Timeless Hours Creating Another Social Profile?
Ready to spend timeless hours creating another social profile with groups and learn a new interface? i.e. anyone looking for a google+ invite? #googleplus #google+ #ihatehashtags
Social Circulation
How To Create a Webzine by Compiling Your Twitter and Facebook Worlds
This is an excellent way. This site is really intuitive, very easy. You can pick a few keywords or tags and publish the content each day (or twice a day, or weekly). Readers can view the information is a relatively well formatted zine style. Click on mine to check it out. If you subscribe, you’ll follow updates from me plus, all of the people I follow. Paper.li creates it for you automatically.
Focused Content
I put this together in less than 10 minutes and I’m sure you can do it too. I hadn’t seen the site before. My focus for this site was an experiment for “new energy”, and related aspects: like “#windpower”. If you view it, you’ll notice, #windpower is now a menu item. Click through to read content tagged wind power. Easy to read, huh? This is a nice way to further open your social imprint.
This is an easy add on for any newspaper site, but it also serves the interests of a citizen journalist who simply want to tie Twitter and Facebook together in a nice tidy webzine. Webzines were popular in the 80′s 90′s. Well, the 80′s 90′s are back.
[*I am corrected by a loyal Twitter friend, webzines were really more in the 1990's.... and I agree. In 1994, I took a Basic programming class in high school, but the course was limited to programming principles. In retrospect this was probably a big reason I ended up in a profession marketing technology. A couple of years later I was learning Pascal from a local community college (making up for high school science credits). As proof of the web's embryonic state, the course was available via television but I thought that was pretty cool, and much preferred to sitting next to the distractions of being in class.
Last night on the news, I saw a piece on computer-based distance learning programs. They were highlighting a family home schooling their 3 children. I have also seen these programs, especially for math, being used in public and private schools. Teachers have to be excited about this, because it places some of the responsibility back on the student and parent where it should be. Parents must be excited because they have a window into what and how the student is really learning.]
SEO and Article Farming: An Update
The SEO honeymoon is over.
Eric Schmidt himself admits other sites are doing admirable things to be found online.
Are you of the opinion that article farming is the next best way of building links and gearing traffic to your web pages? It WAS a valid (though tedious) trend of augmenting SEO campaigns until Google updated its search algorithm to limit the impact of article marketing!
Due to article farming, relevant results had almost become a needle in a haystack. Users had to sift through multiple result pages, only to find regurgitated junk. Google needed to clean its SEO landscape if it had hopes of surviving the competition unleashed by Yahoo! and Bing. This search engine giant responded with an update that changes all article marketing rules.
Quality Metrics Have Been Upped
The SEO campaigns that survived, did it solely on spins and extensive submission to hundreds of article directories. The change will give top priority to brands. Now the thrust will be on high-quality content. Therefore, webmasters should concentrate more on:
- Becoming an industry expert or authority in their niche. The quality of the content should be made very high. If such content cannot be written in-house, it can easily be outsourced.
- Restructure the importance of article directories in online marketing strategies. Reduce publishing content on article directories; keep more content on their web sites.
- Attain more natural link progression, rather than quick, paid links. An effective method can be to interact with audiences on niche forums, sell ideas and bring them to the site.
- Social media integration. Google has already started giving importance to social media content in its search algorithm. Thus, social media, now, will have dual benefits. It will help in direct customer engagement and indirectly, increasing search ranking.
- Create mechanisms to track metrics from your search results. O-p-t-i-m-i-z-e.
So, content will continue its reign as the king. However, for a bigger impact, webmasters should aim at creating an authoritative presence.
