Out-of-home advertising is projected to grow in 2014 and in the years beyond, thanks to advances in flat screen technology and digital displays. New devices are spurring the creation of eye-catching ads in public areas, causing marketers to adjust their ad campaigns and marketing strategies. In particular, there are five reasons why out-of-home advertising is gaining momentum.
Advertising online, offline, integrated, interactive and it’s evolution and best practices.
Welcome to Lisacast. Just did a 2-hour podcast with Jennifer Ruggiero and have a 30-minute clip for you here. Jennifer is more the friendly voice of Get Nerdy With It.
We had a fantastic time talking with marketer, Lisa Padilla on episode 42. Lisa has been involved with successful companies and startups throughout the years and is currently writing a book on contextual marketing. She also is involved with Musicians Guild, which is one you’ll want to watch! In addition to hearing all about all of the interesting projects with which Lisa is involved.
Please enjoy this selection of previous broadcasts from Lisacast.
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