The anticipatory web is the notion that web services anticipate users next actions or thoughts. Targeted advertising is an example of the anticipatory web. If you are searching for pencils on Google, the advertising shown on your search results page will probably contain art supplies.

I Got Nerdy With It (“It” Being Jennifer Ruggerio)

We had a fantastic time talking with marketer, Lisa Padilla on episode 42. Lisa has been involved with successful companies and startups throughout the years and is currently writing a book on contextual marketing. She also is involved with Musicians Guild, which is one you’ll want to watch! In addition to hearing all about all of the interesting projects with which Lisa is involved.