While it’s great to have many choices, we also need to be able to quickly hone in on those to exactly what you want, when you want it, and how.
The anticipatory web is the notion that web services anticipate users next actions or thoughts. Targeted advertising is an example of the anticipatory web. If you are searching for pencils on Google, the advertising shown on your search results page will probably contain art supplies.
We had a fantastic time talking with marketer, Lisa Padilla on episode 42. Lisa has been involved with successful companies and startups throughout the years and is currently writing a book on contextual marketing. She also is involved with Musicians Guild, which is one you’ll want to watch! In addition to hearing all about all of the interesting projects with which Lisa is involved.
Lisa Padilla of Lisacast, joins Brad Chasenore and his crew for some Friday night tech talk. Check out the previous show: http://www.techwebcast.info/techwebcast-episode-266.
An infographic from Trendblog.net, a cheat sheet for “Google Now” commands.
Please enjoy this selection of previous broadcasts from Lisacast.