Category: anticipatory web

The anticipatory web is the notion that web services anticipate users next actions or thoughts. Targeted advertising is an example of the anticipatory web. If you are searching for pencils on Google, the advertising shown on your search results page will probably contain art supplies.

Grabbit.net
By lisapadilla Posted on

Is the world ready for Grabbit?

Because aggregating all of that information into a single stream could create its own information overload, Grabbit lets users instantly filter their streams in a variety of ways to focus on specific information or people. Grabbit also gives users a powerful set of tools for managing friends, contacts, and groups of friends and other contacts, across a wide variety of social and business networks.

By lisapadilla Posted on

Online Advertising Privacy Regulation: In It To Spin It!

It is estimated that 30% of online digital ads ($28.5 billion) in the U.S. use behavioral tracking, says AdAge. I want my advertisers to know me, what I like, and how I act. Maybe I’m lacking the old fashioned gene that makes people drive to a store and walk around looking on the racks and shelves for supplies. It just feels a bit Little House on the Prairie to me.