Analysis of a Scene: Building Our First VR Prototype

When Lisa Padilla first approached me with her vision for NewPathVR, I was immediately inspired by what we could achieve. Imagine the possibilities to not only unlock the hidden power of the brain but to empower our users to look inside themselves and find a way to improve. To feel better. Gain the strength to refine, and then to share that with others. While VR may be many things, to the folks at NewPath, it is the best tool to reprogram the brain for success. We huddled around and researched hundreds of papers where studies demonstrated how positive reinforcement, perception, and sensory filters can influence our behavior, as well as our memories.

Five Reasons Out-of-home Advertising is Gaining Momentum

Out-of-home advertising is projected to grow in 2014 and in the years beyond, thanks to advances in flat screen technology and digital displays. New devices are spurring the creation of eye-catching ads in public areas, causing marketers to adjust their ad campaigns and marketing strategies. In particular, there are five reasons why out-of-home advertising is gaining momentum.