Out-of-home advertising is projected to grow in 2014 and in the years beyond, thanks to advances in flat screen technology and digital displays. New devices are spurring the creation of eye-catching ads in public areas, causing marketers to adjust their ad campaigns and marketing strategies. In particular, there are five reasons why out-of-home advertising is gaining momentum.
New media is comprised of video blogging, podcasting, blogging, micromedia, and other new technologies which are leading the way for global connectivity on both personal and professional levels.
Lisacast’s most influential listeners: Om Malik, Kara Swisher, Veronica Belmont, Google, iJustine, Michael Arrington, David Pogue, Whole Foods, Tony Robbins, Dooce, Arianna Huffington, Rachel Maddow, Starbucks Coffee, Anderson Cooper, George Stephanopoulos, Steven Johnson, Cory Doctorow, Facebook, Nicholas Kristof, Ana Marie Cox, Jenna Wortham, Ann Curry, Adventure Girl, Amy Jo Martin, Southwest, David Allen, Larry King, Dr. Drew, Brandon Mendelson, American Express, Yahoo, Amazon.com, Ford, Intel, Dell, Outlet, Microsoft, Cisco Systems, Home Depot, American Airlines, PepsiCo, Apple, Coca-Cola, Smithsonian, Nordstrom, Amnesty International, AT&T, McDonald’s, Nike, CBOE, Room to Read, World Wildlife Fund, Refugee Agency, Lowe’s, Greenpeace, Staples, MoveOn.org, The Vatican
We had a fantastic time talking with marketer, Lisa Padilla on episode 42. Lisa has been involved with successful companies and startups throughout the years and is currently writing a book on contextual marketing. She also is involved with Musicians Guild, which is one you’ll want to watch! In addition to hearing all about all of the interesting projects with which Lisa is involved.
Musicians Guild will be on Lisacast and talking more about their philosophy for music learning, online collaboration, the music industry and the creation and distribution of music today!
At a time when we distrust the government because they’ve been tapping into our lives without our permission, Glass is facing some unwarranted displaced fear. It’s a smartphone you wear like glasses…