Out-of-home advertising is projected to grow in 2014 and in the years beyond, thanks to advances in flat screen technology and digital displays. New devices are spurring the creation of eye-catching ads in public areas, causing marketers to adjust their ad campaigns and marketing strategies. In particular, there are five reasons why out-of-home advertising is gaining momentum.
Online Advertising Privacy Regulation: In It To Spin It! http://ht.ly/5yjW7 about Quantcast’s free privacy online icon
It is estimated that 30% of online digital ads ($28.5 billion) in the U.S. use behavioral tracking, says AdAge. I want my advertisers to know me, what I like, and how I act. Maybe I’m lacking the old fashioned gene that makes people drive to a store and walk around looking on the racks and shelves for supplies. It just feels a bit Little House on the Prairie to me.
Be careful of bait and switch Fan pages on Facebook. Facebook can’t protect you from a clumsy click that spams all of your network. This example is one of many.