The anticipatory web is the notion that web services anticipate users next actions or thoughts. Targeted advertising is an example of the anticipatory web. If you are searching for pencils on Google, the advertising shown on your search results page will probably contain art supplies.

Online Advertising Privacy Regulation: In It To Spin It!

It is estimated that 30% of online digital ads ($28.5 billion) in the U.S. use behavioral tracking, says AdAge. I want my advertisers to know me, what I like, and how I act. Maybe I’m lacking the old fashioned gene that makes people drive to a store and walk around looking on the racks and shelves for supplies. It just feels a bit Little House on the Prairie to me.

Anticipatory web services

Companies can address product or service concerns, or open public discussions about other issues concerning their customers and by doing so, anticipate what user’s want (importantly) based on use AND explicit feedback…