Daphne Kwon, ExpoTV (Podcast and Interview Transcript)

Recorded from an earlier interview.

Please read my blog post as well.

You are listening to Lisacast on BlogTalkRadio.

Lisa Padilla: Hey good evening, it’s Lisa Padilla. I am Lisacast and I am back on BlogTalkRadio after a couple of weeks without doing a show truly; this is good news. With me today is Daphne Kwon who is the CEO and the co-founder of ExpoTV, and in a minute I will introduce her and we can get to a discussion with her. She is at the Dow Jones VentureWire Consumer Technology Conference today and I am sure she is going to tell us a little bit about that too; maybe she is doing some interesting things there. I have myself been to that conference and found it fascinating, interesting mix of technology companies and leading companies and large entertainment companies and all in all a pretty high caliber group of attendees and speakers and press and whatnot. Daphne has some experience in TV herself.

(Informal Talk)

Lisa Padilla: While I am doing that, I will tell you a little bit about her background. She was Chief Financial Officer of Oxygen Media which is very interesting in that she has done a lot of work with mergers and acquisitions and I think that combination of business experience as well as television industry experience is very interesting. Okay now I have got her back here. Daphne, are you with me?

Daphne Kwon: Yeah I can hear you.

Lisa Padilla: Great. Well thank you and welcome to BlogTalkRadio, we are excited to get to talk to you once more.

Daphne Kwon: Yeah it’s great to be here and currently I am so important that you pulled yourself out of a few weeks hiding just to come talk to me. So thanks for doing that.

Lisa Padilla: I did. You got me excited again about talking to people. We have been working so hard on our own site here, we launched a new homepage today also BlogTalkRadio has a couple of exciting announcements coming next week, and so I am ready to get talking again. You know let’s build and then talk about it. So tell me, your background Daphne nicely supports the work I am talking about that you have done with Oxygen Media and Disney and as you might want to tell I guess a little bit about ExpoTV. But then I would like to jump into sort of what you found most useful about your experience before this as applies to running ExpoTV which is a great site, I love your site.

Daphne Kwon: Thank you so much, thanks for saying that and congratulations on your own product development, I think that’s fantastic you are one of the entrepreneurs. I think that, and I appreciate your question actually about my background because it’s something that Expo is actually very proud of, are the type of people that we attracted to our company. Generally you know thumbnail of what we do is it’s a YouTube crossed with consumer reports. So basically we are very purpose driven on product information and what we say is we are dedicated to illuminating consumer experiences. So we have about 200,000 product video upload reviews that have been uploaded to us. So there are these 1 to 3 minute clips of people everyday Joes who are uploading video testimonials about products that they own and it can be positive or negative. And they are very authentic, very sincere because you have to show your face you know you create a profile page, you have to show the product, you have to demonstrate it. And these are products that these people spend money on so they have a very different prospective than an expert like a Di Fino and all of those perspectives they are really valid however we think someone who spent the money on it also has a really valid perspective.

Lisa Padilla: Right. Taking the time, has been inside the instruction booklet, went through the whole process of setting it up or testing it or what have you, right?

Daphne Kwon: And also saw how it sat on their kitchen counter you know that it was too big or that the keeper board was too little and their baby didn’t like that because the strap was in its way. And so there is lots of things that I think an expert misses because they are not using it on a day-to-day basis, they can only guess how someone might use it but they are not using it themselves and that’s a whole level that I think is only complementary to the experts that we go to for their advice as well. [Full articles]

Videopinions from ExpoTV

Thanks to Daphne Kwon, infomercials and reviews have become personal. That is to say, that the person who lives next door to you might have useful information about a product you are about to buy.

Daphne Kwon is the co-founder and CEO of ExpoTV, the first and largest video-based social commerce network specifically tailored for the consumer in control, offering a fun, fast way for real people to connect, share and celebrate the products they are passionate about. The programming service launched in November 2004 and is distributed through partnerships with the world’s largest portals including Yahoo!, AOL, Google and YouTube; to leading ecommerce destinations like Smarter.com and Buy.com; and to more than 25 million digital cable homes through VOD (video on demand) partnerships with Comcast, Time Warner, Charter, Verizon and other cable operators.

She was recently named as both a top 100 “Women in Cable” and “Most Influential Minorities in Cable” by Cable World magazine, and selected as a “Top 40 under 40” business leader by Crain’s New York Business magazine.

We are going to be live on BlogTalkRadio at 5:30 pm PT November 28, 2007. You can dial in to ask a question or make a comment at +1 (646) 478-4956. Or chat with me live here on Lisacast.com.

CEO of ExpoTV.com, Daphne Kwon