Who Listens to Lisacast

Lisacast listeners

You’re in great company. These are current demographic statistics about Lisacast listeners.

Married 96%
Single 4%

Male 67%
Female 33%

Median Income $50,000 – $74,999 40%

Age 35 to 49 63%

Caucasian 80%
African American 15%
Hispanic 4.5%

Sales and Marketing 19%
Entrepreneurs 15%
Senior managers 12%
Consultants 9%
Journalists 8%
Authors/writers 7.50%
Web developers 7.30%

A few of my most influential followers: Om Malik, Kara Swisher, Veronica Belmont, Google, iJustine, Michael Arrington, David Pogue, Whole Foods, Tony Robbins, Dooce, Arianna Huffington, Rachel Maddow, Starbucks Coffee, Anderson Cooper, George Stephanopoulos, Steven Johnson, Cory Doctorow, Facebook, Nicholas Kristof, Ana Marie Cox, Jenna Wortham, Ann Curry, Adventure Girl, Amy Jo Martin, Southwest, David Allen, Larry King, Dr. Drew, Brandon Mendelson, American Express, Yahoo, Amazon.com, Ford, Intel, Dell, Outlet, Microsoft, Cisco Systems, Home Depot, American Airlines, PepsiCo, Apple, Coca-Cola, Smithsonian, Nordstrom, Amnesty International, AT&T, McDonald’s, Nike, CBOE, Room to Read, World Wildlife Fund, Refugee Agency, Lowe’s, Greenpeace, Staples, MoveOn.org, The Vatican

Would you like to recommend a guest for Lisacast?

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Being Technology Forward (aka a Glasshole)

San Francisco #throughglass

I’m a little surprised that people seem to have widely varying opinions about Google Glass. While I’m wearing it, people blurt out “Glass!”, “Google Glasses!”, “Cyclops!”, “What is that?”, “Terminator!” and “Glasshole!”. People stop me everywhere — grocery stores, bars, the street, my doctor’s office. Wearing them is an invitation to be asked about them and I don’t mind. I’d like people to understand them better. In fact, I like when people try it on, with a couple of commands, they get the Glass experience and their eyes light up like children. Even my teenager, who, despite being so dependent on her iPhone, rejects technology…even she couldn’t hold back saying “That’s actually pretty sick, mom” and lets me wear it in public.

The press is all over Sarah Slocum’s use of Glass and her run in with some people who didn’t want to be taped in San Francisco’s Lower Haight district. I’ve been to that area, there are friendlier neighborhoods. However, just like the poster child for wearing Glass while driving, Sarah has been experiencing some early-stage device use hatred. We can get philosophical as to why: they have exclusive distribution and an unwieldy price, a clear and noble use for them hasn’t been communicated, Google has been characteristically quiet about its controversial product.

Nearly everybody has a photo and video capable phone, and nearly all of them are connected to Instagram, Facebook, Twitter, YouTube and other networks. Unlike Glass, there is no visible indication that they are being used for photos or videos. But in this town, we don’t care what you do. The things I’ve seen. Buy me a drink sometime and I’ll tell you stories. I will capture the world with Glass, with as much permission as I’ve asked for in the past with a camera, audio recorder or similar and that’s where I stand. At a time when we distrust the government because they’ve been tapping into our lives without our permission, Glass is facing some unwarranted displaced fear. It’s a smartphone you wear like glasses, not a futuristic tracking device.

It's not science fiction

And although Robert Scoble recently said he is “skeptical” about Google pushing forward with the device, I think Glass has a functional future, and I love it, however I could see another device outsmarting, out-designing, and out-penetrating Glass.

So, what’s using Google Glass like and what does it do? I’ve had Glass for 6 months, so I’ll tell you what I do with it. Some of what I do on my phone I can also do with Glass. I send and receive text messages (like sending a grocery list to my husband he can pull up on Glass, himself, and not have to take his phone out of his pocket at the grocery store), take and share photos and videos (there are multi-shots, short/long videos, and a community of Glass photographers taking interesting pictures), look up the weather (by voice) and anything else you want on the Internet. Sure, like with any new technical device, I can take photos or videos without people knowing, but let’s be real, wearing Glass is NOT discreet. And I’m no jerk, if you’re interesting enough to tape up close, trust me I’ll ask permission.

Will you get Google Glass when the price comes down and it’s made available to everyone?

“Google Now” Commands

An infographic from Trendblog.net, a cheat sheet for “Google Now” commands.

As a new user of Glass and Google Now on my Moto X (get one.), this new voice interface is really cool. My first issue was that saying “Okay Google Now” is awkward. I want to call it whatever I want, just like I wanted to call Siri whatever I wanted. But there was a problem with that. Instead of just keeping my lewd nickname between us, Siri changed every “From:” field to read “Bitch”.  I just learned that you can say “Okay Jarvis, …” instead of “Google”. :)

Google Now Voice Commands by trendblog.net
Google Now voice commands by trendblog.net

General Commands

  • “Search for [chicken recipes]?”
  • “Say [where is the supermarket] in [Spanish]?”
  • “What is [Schrodinger’s cat]?”
  • “Who invented [the internet]?”
  • “What is the meaning of [life]?”
  • “Who is married to [Ben Affleck]?”
  • “Stock price of [Apple]”
  • “Author of [Game of Thrones]”
  • “How old is [Michael Jordan]?”
  • “Post to Google+ [feeling great]”

Notes & Reminders

  • “Remind me to [buy milk] at [5 PM]”
  • “Remind me [when I get / next time I’m at] [home / work / other location] [to send an email to John]”
  • “Wake me up in [5 hours]”
  • “Note to self: [I parked my car in section D]”
  • “Set alarm for [8 PM]”

Time & Date

  • “What time is it in [Tokyo]?”
  • “When is the sunset [in Chicago (optional)]”
  • ”What is the time zone of [Berlin]”
  • “Time at home”
  • “Create a calendar event: [Dinner in New York] [Saturday at 8 PM]”

Communication

  • “Call [Daniel]”
  • “Send [email] to Daniel, [Subject: Meeting], [Message: Will be there in 5]”
  • “Send [SMS] to Philipp mobile, don’t forget to buy milk”
  • ”[Contact name]”

Weather

  • “Weather”
  • “Is it going to rain [tomorrow / Monday]”
  • “What’s the weather in [Boston]?”
  • “How’s the weather in [Portland] on [Wednesday] going to be?”

Maps & Navigation

  • “Map of [Flagstaff]”
  • “Show me the nearby [restaurant] on map”
  • “Navigate to [Munich] on car”
  • “How far is [Berlin] from [Munich]?”
  • “Directions to [address / business name / other destination]”

Conversions & Calculations

  • “What is the tip for [125] dollars?”
  • “Convert [currency / length …] to [currency / length …]”
  • “How much is [18] times [48]?”
  • “What is [45] percent of [350]?”
  • “Square root of [81]”
  • “….. equals”

Sports

  • “How are [the New York Yankees] doing?”
  • “When is the next [Los Angeles Lakers] game?”
  • “Show me the [Premier League] table”
  • “Did [Bayern Munich] win their last game?”

Flight Information

  • “Flight [AA 125]?”
  • “Flight status of [AA 125]”
  • “Has [LH 210] landed?”
  • “When will [AA 120] land / depart?”

Web Browsing

  • “Go to [Huffington Post]?”
  • “Open [xda.com]”
  • “Show me [android.com]”
  • “Browse to [reddit.com]”

Entertainment

  • “Listen to / play [Intro] by [The XX]?”
  • “YouTube [fail compilation]?”
  • “Who acted in [Ocean’s 11]?”
  • “Who is the producer of [Gladiator]?”
  • “When was [Alien] released?”
  • “Runtime of [Avatar]”
  • “Listen to TV”
  • “What’s this song?”

Easter Eggs

  • “Do a barrel roll”
  • “What’s the loneliest number?”
  • “Make me a sandwich!”
  • “When am I?”
  • “Okay Jarvis, …” (Instead of “Okay Google, …”)
  • “Who are you?”
  • “How much wood could a woodchuck chuck if a woodchuck could chuck wood.”
  • “Beam me up, Scotty!”

SEO and Article Farming: An Update

Stop Article Farming

The SEO honeymoon is over.

Eric Schmidt himself admits other sites are doing admirable things to be found online.

Are you of the opinion that article farming is the next best way of building links and gearing traffic to your web pages? It WAS a valid (though tedious) trend of augmenting SEO campaigns until Google updated its search algorithm to limit the impact of article marketing!

Due to article farming, relevant results had almost become a needle in a haystack. Users had to sift through multiple result pages, only to find regurgitated junk. Google needed to clean its SEO landscape if it had hopes of surviving the competition unleashed by Yahoo! and Bing. This search engine giant responded with an update that changes all article marketing rules.

Quality Metrics Have Been Upped

The SEO campaigns that survived, did it solely on spins and extensive submission to hundreds of article directories. The change will give top priority to brands. Now the thrust will be on high-quality content. Therefore, webmasters should concentrate more on:

  • Becoming an industry expert or authority in their niche. The quality of the content should be made very high. If such content cannot be written in-house, it can easily be outsourced.
  • Restructure the importance of article directories in online marketing strategies. Reduce publishing content on article directories; keep more content on their web sites.
  • Attain more natural link progression, rather than quick, paid links. An effective method can be to interact with audiences on niche forums, sell ideas and bring them to the site.
  • Social media integration. Google has already started giving importance to social media content in its search algorithm. Thus, social media, now, will have dual benefits. It will help in direct customer engagement and indirectly, increasing search ranking.
  • Create mechanisms to track metrics from your search results. O-p-t-i-m-i-z-e.

So, content will continue its reign as the king. However, for a bigger impact, webmasters should aim at creating an authoritative presence.